Wednesday, September 2, 2009

A letter from our Supreme Commander...

Thank you to everyone who read and responded with comments to our inaugural e-mail blast. There are so many things we can talk about from month to month in this space; so many new things are in the works that we want to share with you. Many people have responded to our first email and I think that in very short order we are going to have a very dynamic and active dialogue going here.

We will be updating everyone on the changes we are making at Midland - in new equipment, new personnel, and new ideas. I also want to take some time every so often to jump in and either “stir the pot” or respond to those who have taken the time to offer their two cents.

A few of our customers have, after receiving our last email, gone to our website and checked it out. Our veteran customers will remember our first web site which, for what it was, wasn’t bad. Our new one is so much better! We now have actual, professional managers in house who tend to the site to keep it timely and vital.

Those who did make it to our website saw that, like most other companies, we have published pictures of some of the things with which we have been honored to be involved. Some of you have asked why your projects were not in there. Believe me - we are more than happy to publish our cooperative efforts on our site. So send them in; we can’t have enough!! Email with your photos or just express permission to use photos that we take here.

It has always been my vision for the section of the web site we used to call “the partners page” (now the Portfolio section) to be crammed with as many things as we could get from our customers. To have it become sort of a clearing house for our customer. One thing about our web site is that we are listed under metal manufacturers for the display industry; as a result we get hits from all kinds of national advertisers, and retailers who want to do business with us directly. As many of you know, Midland DOES NOT GO DIRECT. We never have. Our partnership with companies such as yours always made so much sense to us as a simple business model; do what you do, partner with others who are experts in what they do, and the end user will get the best results.

We spend a great deal of time explaining to people that contact us, your potential customers, that they will get the best results from companies such as yours. You pull all the experts together, rely on their years of experience, and your vision for their product, and we are all heroes. The Portfolio section then could be presented geographically, and with links to your companies. So allow us to publish not only your pictures, but also full address, and contact info, along with a link to your web site. What do you think?

Enough for now, those of you who know me know I talk too much. I also write too much. I look forward to your feedback. We will be popping up in your email next month.

Also, a side note: I thought it was great that no one opted to not be contacted again - that’s encouraging. Later!

Bernie McDonald
Supreme Commander - Midland Metal Products

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